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Open Source Part 1: Setting the code free

February 7, 2009 · 2 Comments

losthorizon When I first became interested in open source software, I had a somewhat romantic notion — like most people do when they first hear about open source — of how it was produced.  I imagined that there is somehow an elite patrician class of programmers, perhaps living in some nerdy shangri-la, who spend their nights and weekends writing linux kernel code and then altruistically donate it in order that some day mere mortals might be saved from the dark power of Windows.  Well, come to find out, open source doesn’t quite work like that.  This is the first installment of a 2,891 part series on open source software, how it works, and how industrious and creative people have learned to create business value from it.

For the first post, I need to explain what open source software is in general, especially for the benefit of my readers who don’t spend their free time playing Illuminati.  (If you have played, or plan to play this game within the next six hours or so, feel free to skip this post.)

Software is created primarily by writing source code — a sort of schematic that describes how all the features and functionality of a software application should work. Source code is written at a fairly high level of abstraction; it’s meant for humans to work with. Computers however, are notoriously bad at working with abstractions.  Their power stems from thier ability to do simple tasks extremely fast.  Instead of using source code, computers need something called object-code — a much lower level version of the source code.

Let me try to illustrate the difference between source code and object code with an example.  Source code is analogous to this kind of instruction:

  1. Go to Walmart
  2. buy a Mountain Dew
  3. bring it back to  me.

The object code version of this “program” would be something more like this:

  1. Open the front door
  2. Take 351 steps
  3. Open car door
  4. get in car
  5. Turn car on
  6. Drive until the wheels have rotated 31,867 times
  7. Get out of car
  8. Walk in to walmart
  9. Go down Aisle 1
  10. look for a Mountain Dew.
  11. If found, go to step 13
  12. Go to step 9 and use the next aisle over
  13. Go to check out
  14. Pay cashier
  15. Ok, that’s enough.  I think you get the point2005_0124dewcase0016

In fact, if you simply read the “object code” version of this “program”, you might never see the forest for the trees — it’s difficult to understand the intent of the program. The very fact that the object code is so difficult for a human to comprehend also makes it very difficult to modify.  What happens if I want you to go to Walgreens instead of Walmart?   I have to calculate a new number of tire rotations for the trip there and back, tell you to go down a different aisle, etc. (Footnote: Curious how source code get turned into object code?  A special computer program called a compiler does it automatically!)

Getting back to open source: Software companies, such as Microsoft, Apple, or Sun need to make money from the applications that they produce.  If they gave away the source code, then any old Ben Bitdiddler would be able to modify the code, and maybe steal code for their own competing product. Instead, traditional companies sell you the object code along with a license (End User License Agreement, aka EULA) that permits you to legally run the program for your own purposes.  The source code is essentially viewed as a trade secret that the company chooses not to release.  This is how most software that you are familiar with works (MS Word, Adobe Photoshop, and practically any video game).

opensourceWith open source software, the source code is made freely available to anyone with an Internet connection.  Programmers are encouraged to download the code, modify it, and run it.  A major side effect of this fact is that it becomes much more difficult to create a traditional software business around open source software.  Companies can no longer charge “for the bits” (the object code), because the source code is available for free.   This great mystery of how open source software is created and how companies make money from it is what I hope to shed light on in the next 2,890 installments of this series.

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The sum of all human knowledge

January 25, 2009 · Leave a Comment

The premise behind Wikipedia is fundamentally flawed. An encyclopedia that anyone can edit.  Anyone? Yea right.  Encyclopedias are tomes of facts, meticulously researched and written by teams of experienced and knowledgeable editors.  At best wikipedia will end up being some sort of hodge-podge directory of poorly written summaries of star trek plots.  The last time I saw an decentralized group of random people collaborate on something, it was graffiti in a truck stop bathroom.

JimboI imagine that Jimmy Wales — the wealthy, jet-setting playboy behind wikipedia — must have heard something like that from a lot of people when he first had the idea.  To their credit, wikipedia does seem incredibly unlikely to produce anything useful. Despite the fact that it runs against the grain of common sense, wikipedia has become a backbone of every day information for the common man.  Indeed, it is not too much of a stretch to call wikipedia the sum of all human knowledge.

Interestingly, some of the criticism that wikipedia must have garnered at its inception is some of the same criticism it receives now: but Mr. Wales, with all the idiots out surfing the web and possibly editing your encyclopdia, how can you guarantee the information is accurate?  Some simply quip that all information should be treated with a healthy dose of skepticism anyway.  Others say that complete accuracy is not the point.  The point is that you can correct mistakes light years faster than any traditional print encyclopedia with traditional editors can correct its own mistakes.  In fact, as Joel points out, print journalists quickly learned to quit writing the articles pointing out factual mistakes in wikipedia, because the mistakes would often be corrected before the article was even published.  Still others say complete accuracy is not the point. The point is that wikipeida presents broad overviews of topics that most people know very little about and have very few means of learning more about them.  It’s a way for the layman to become baptized in a particular field, not to become a high priest of it.

wikipedia-logoThe gist of the critics’ problem with wikipeida is that they are uncomfortable with the decentralized structure of it.  It seems backwards to think that quality can exist without accountability.  But Jimbo himself assures his doubters by asserting that wikipedia produces articles in a way that is not so different from the way in which traditional print encyclopedias produce articles. He asserts that there is a relatively small group of individuals who do most of the work.  In fact, he has some statistics to back it up.  He says that 50% of the edits are done by about 600 people, and that 73% of the edits are done by about 1,750.  Therefore a small group of devoted people created and maintain wikipedia…just like a traditional encyclopedia.

But these statistics don’t tell the whole story.  Just do some rough, back-of-the-napkin math.  (2.7 Million articles * 73%) / 1,750 people = 1,126 articles per person.  No way.  Articles are time-consuming to write, especially on such arcane topics in wikipedia.  As Aaron Swartz suggests, perhaps a clearer picture of how it is written involves measuring content submitted per user rather than number of edits per user.

For example, the largest portion of the Anaconda article was written by a user who only made 2 edits to it (and only 100 on the entire site). By contrast, the largest number of edits were made by a user who appears to have contributed no text to the final article (the edits were all deleting things and moving things around).

His anecdotal evidence suggests a more plausible model for how wikipedia works:

When you put it all together, the story become clear: an outsider makes one edit to add a chunk of information, then insiders make several edits tweaking and reformatting it. In addition, insiders rack up thousands of edits doing things like changing the name of a category across the entire site — the kind of thing only insiders deeply care about. As a result, insiders account for the vast majority of the edits. But it’s the outsiders who provide nearly all of the content.

The revolutionary thing about wikipedia is not so much in the way content is produced or edited but rather the medium in which it is written; its open nature allows it to operate on a massive scale, and its editable nature allows mistakes to be corrected quickly, thus balancing out the mistakes resulting from it being open.  As magical and unbelieveable as it seems, the wikipeida model is somehow fundamentally sound.

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Hump Day Buzz: Three cool things to do with Twitter

January 22, 2009 · Leave a Comment

Yes we can twitterIf you’re like me, twitter seems a little useless.  Even if I did have the time to let the whole world know that I am eating left over macaroni salad for lunch or that the starbucks chick gave me a free coffee, who would care?  Well, come to find out, there actually are some useful entertaining things to do with twitter.

  1. Follow a celeb.  Sure, there are some major celebrities, like Shaq, Britney Spears, and Karl Rove that all let you know what they’re doing on a minute by minute basis, but it may be even more entertaining to follow some B-list celebs.  Ever wonder what MC Hammer is up to these days?
  2. Search for tweets from people at a cool event.  Check out some of the tweets from the inauguration. My favorite is this gem:

    At the Capitol South station. Platform filled to capacity. Trains bypassing. “Keep it moving,” announcer says. “Yes we can,” crowd responds.

  3. Be the first to let the world know about a disaster. If you see a plane in the Hudson, you should definitely snap a picture and tweet it.
  4. DOT SLASH BONUS: Figure out how Twitter can make some money, and you’re sure to get some people following your tweets.  They still probably won’t care what you ate for lunch, though.

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Off Topic: Dear Mr. Obama

January 15, 2009 · Leave a Comment

A letter from a young Navajo to President Obama via NPR

Dear Mr. Obama,

My name is Ian Hunter Burden. If I was president I would be panicked. But you don’t look panicked. I wish there would be world pax. It means peace.

Sincerely,

Ian H. Burden

Maybe the kid is thinking about this video

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Hump Day Buzz: Steve Jobs takes a timeout

January 15, 2009 · 1 Comment

I’ve decided to start a recurring segment that I’m calling “Hump Day Buzz” — a short post every Wednesday about something that is causing waves across other tech blogs.  The segment servers two purposes: a) to give you a midweek treat to look forward to and b) I’ve discovered that other blogs can automatically detect when I cross post a link to them.  Some of these blogs will then post a link back to my blog.  Therefore, the more links I post to other people’s blogs, the better chance I have of increasing my own readership.

This week’s topic: Steve Jobs takes a timeout

Steve JobsIt all started a couple years ago when Steve Jobs — the charismatic Apple executive –  was diagnosed with pancreatic cancer and treated with a procedure that probably rewired his digestive track.  Earlier this year, people noticed that he’s been looking thin — causing apple’s stock to jump and Oracle CEO Larry Ellison to shed some eye as rumors about his health flared up .  Investors — worried about the future of Apple without Steve — became increasingly frustrated with Apple’s laconic and dishonest health updates. Rumors swelled again last month when it was announced that Mr. Jobs would not be making his annual iconic keynote at MacWorld in January — the conference that Apple typically unveils its new product lineups.  Last week, Apple reported that Steve Jobs was not skinny because of a cancer relapse or from his treatment, but because he’s got a hormonal imbalance that prevents his body from absorbing food .  Today he sent a letter out to Apple employees saying he intends to take six months off for health reasons.  Whether or not he’ll actually be back is up in the air, but his legacy is written in stone.

Man, I hope I get some traffic from all those links…

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Pizza and Computational Complexity

January 10, 2009 · Leave a Comment

When a computer scientist describes a problem as being hard, he could be meaning one of two things. He could simply mean that the problem is difficult to state, understand, or solve.  It could be that the problem is nuanced or that a special kind of knowledge is required to grasp it.  For example, most software developers would agree that building the Phoenix Mars Lander’s navigation system was hard.  The key aspect is that usually the hardness of the problem is relative to the person solving it (Linus Torvald is certainly going to find developing an operating system easier than I will), and that hard problems become easier over time ( writing code to connect two computers together using a network was at one time the subject of academic research; now anyone with a little programming experience can read a dummy’s guide to network programming.)  This meaning of hard is familiar to most people.

The second meaning of the word ‘hard’ is more alien to the general public — it is a technical definition that refers to the level of computational complexity inherent in solving a particular problem.

Pizza in a computerLet me explain with a slightly long-winded, yet colorful example.  Everyone knows that a computer nerd’s favorite food is pizza, so over the years Dirk Niedermyer — a fictitious programmer/entrepreneur — has decided to publish a directory containing all of the pizza places in New Haven.  He has a vast collection of pizza restaurants and their phone numbers written on index cards. Now of course these cards are organized –  anyone who knows Dirk would describe him as slightly obsessive compulsive; unfortunately they are ordered by distance from Dirk’s house and are not in alphabetical order.  As all self-respecting phone books are organized alphabetically, Dirk is going to have to do some work to get his list ready for publishing.  But he’s a busy guy and doesn’t really have time for the mundane, so he asked for your help — for a 10% equity stake in the new venture of course.  First, however, like any good entrepreneur would do, he wants to test you before he hires you to make sure you’re smart and can get things done.  So he asks you to to go through the stack of index cards and find the pizza joint which comes first alphabetically.  A relatively simple task, you go through the deck and find Aardvark Pies.  Congratulations, you’re hired!  Now you’re hired and can get started on the bigger problem of sorting the stack of cards.

In this ridiculously fabricated scenario, the two tasks you have to preform for Dirk (selecting the first card and sorting all the cards) are both relatively easy with respect to common definition of hard.  Its not hard to comprehend the problem at hand, to develop a method to solve the problem, or to come up with a test that will make sure your solution is correct. The difference between the two problems is computational complexity — organizing the stack of cards will take you alot longer than finding the card that comes first alphabetically.  Therefore, the sorting problem is harder than the selection problem.

Donald KnuthOne of the key things to note about computational complexity is how much longer it takes you to solve a problem as the input increases in size.  For example, imagine what happens to your tasks if Dirk lived in New York, where there are many more pizza places than in New Haven.  Selecting the first pizza place is going to take you somewhat longer than it did for New Haven.  However, sorting all the cards will take you much, much longer than sorting the New Haven stack.  In fact, a large branch of computer science is devoted to measuring how much longer problems take to solve as their input size increases. The other key thing to note is that the computational complexity is built into the problem and not relative to the person solving it.  Even Donald Knuth will find sorting more complex than selection.

One of the interesting things about computational complexity is that relatively simple-sounding problems can be frustratingly complex, computationally speaking, such as the traveling salesman problem mentioned in a previous post.  Conversely. there are some problems that are tricky where computational complexity does not play a role in the solution, such as the dining philosopher’s problem.  Then there are some problems that are hard in both senses of the word, such as building a computer that can beat Garry Kasparov in chess or simulating climate change.

Dimes to nickles that’s more about computer science than you ever wanted to know.

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Good Riddance 2008

January 2, 2009 · Leave a Comment

From the Planet Money Blog:

“The best investment story of 2008 relates to a banker who had a modest shareholding in his employer — a storied investment bank. Upon being transferred to London, he sold the stock to finance a Range Rover. As business in London turned down, the banker was transferred to Dubai.

“When selling his Range Rover, he suffered a loss of around 50 percent of the price he paid barely six month ago. The interesting thing was that the proceeds from the sale of the car (despite the 50 percent loss) would have allowed the banker to purchase five times the number of shares he sold to finance the car. 2008 is perhaps the only year on record in which a distressed price for a Range Rover outperformed equities.”

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2009: A Web Odyssey

December 31, 2008 · Leave a Comment

Well its that time of the year again. Gym memberships are swelling, Walmart is selling plastic storage bins like hotcakes, and pundits and bloggers all over the web are claiming to make insightful predictions by stating obvious trends. So I think I’ll take a shot at it too. Here are my predictions for Two Thousand and Nine, Anno Obamani:

  1. In 2009, you will start using a decentralized authentication system like Facebook Connect or OpenID instead of creating a new account at every frickin’ website you visit. Imagine having just one username and password that you will be able to use at sites like Google, MySpace, and LiveJournal. Eventually, this account will store certain bits of your digital identity — such as your credit card number — so that your most sensitive data is stored in one secure place instead of being saved in every online retailer’s database. In fact, users will start demanding that websites use something like OpenID for security reasons. I bet Bill Orielly is regretting not switching to OpenID a little earlier. My money is on Facebook Connect since they already have alot of your personal data that would make for a compelling service, although I’d rather see OpenID win since its a more open standard. But there’s the freetard coming out in me again.
  2. Streaming video will continue to heat up. 2008 saw the explosion of Hulu – a startup backed by News Corporation and NBC that streams popular TV shows and movies with intermittent advertisements. YouTube has recently added the ability to stream in HD, which could be a stepping stone to striking a deal with a major Hollywood studio. Don’t expect too much though. While some cheerleaders think Hulu is already profitable, there are many sceptics. Even Google has had quite a time trying to monetize You Tube. Despite the challenges, however, streaming video practically has a manifest destiny, if for no other reason than because ISPs want to sell you a bigger internet tube to view all that beautiful, crip, bandwidth-hogging high definition video.
  3. In a related vein, set top boxes that allow you to rent movies from your living room are going to become a big deal. Why bother with DVDs when you could stream netflix right to your TV? Netflix is poised to cash in big due to its partnership with Microsoft to stream movies to xboxes. I can’t understand why cable companies haven’t taken advantage of the fact that they already have set top boxes in just about everyone’s living room already. Comcast, I’m begging you: just give me a better movie rental experience on that crappy digital box I have to pay you for!
  4. On a slightly down note, all good things must come to an end – even Steve Jobs. If not physically, then at least as CEO. Steve has done wonders at Apple — he single-handedly saved Apple from asphyxiating a la debt in the early 90s and turned the company into a turn-of-the-millennium icon. In 2050 we will look back at iPods the way we currently look back at Model Ts. But Apple’s stock is jumping at every report of his health, and if Mr. Jobs isn’t listening to the great iPod in the sky by 2010, he at least won’t be calling every shot at Apple.

  5. Google will become the new Microsoft. As it sucks in more and more of our data and exapnds its services into the farthest reaches of our web-enabled lives, Google will become the company that techies and bloggers love to hate. At first Google was the new, cool kid in class who had all the shiny search algorithms. Now it is becoming more like the 27 year old at the freshman frat party asking every 19 year old for her number — just a little creepy. The group of privacy freaks who complain about Google having too much power has grown steadily bigger and more mainstream. Too many government connections, sure won’t help its image.
  6. My long shot prediction — Apple and Facebook will announce a partnership. I don’t know the numbers, but iTunes sales are surely slowing due to increased competition from other on-line music stores like Amazon and eMusic. In addition, Facebook is starting to drum up support for a music application. I bet the iTunes store would benefit from a little social networking, and Facebook’s nascent music app would surely get a kick start from iTunes. It’s a match made in heaven.

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Hands off my tubes! The Net Neutrality Flame War

December 20, 2008 · Leave a Comment

In everyday, vernacular speech, the terms “Internet” and “World Wide Web” are often used interchangeably. However, from a technical perspective, there is an important distinction. The Internet is a vast network connecting computers of all shapes and sizes located all over the world. The World Wide Web is an application that uses the Internet to display web pages. To borrow a simplistic, yet not too far off-the-mark analogy, the Internet is a series of tubes. The web is one of many things that flows through the tubes. Other things besides web pages flow through the tubes too, such as streaming videos of live puppies, every episode of Lost, and emails from Nigerian princes. The basic idea is that the tubes don’t care what kind of crap flow through them; In some sense, they are neutral. The tubes are neutral, that is, unless their owners (i.e. big telecom companies) are not. In the dry and aloof world where technology meets public policy and governmental regulation, there is a raging debate going on as to how much control network operators should have on the data that flows through their lines. This arid and hairsplitting debate is called “network neutrality.”

One thing that doesn’t cross people’s minds too much is that the Internet did not have to develop into such an open, unrestricted network as it is today. If one business or entity had been able to make pieces of it proprietary, they almost certainly would have. For example, in the mid 90s Microsoft tried to use its power to create a browser monopoly. Had it succeeded, perhaps the only browser that would work with the web would be Internet Explorer. Or perhaps if some other large telecommunication company such as AT&T or Comcast had been able to push some proprietary network protocol, we would find the internet more like the terrible “Internet” feature on your cell phone where all you can do is check the weather or download some overpriced Fergie ringtone. What makes the Internet great is that it is largely unregulated. The owners of the network infrastructure don’t regulate the content, which is why it is viable to start an Internet business and why the Web has such a folksy feel to it.

In actuality, net neutrality is a catch-all buzzword for anything that has to do with regulating the internet in any way, shape, or form, including (but not limited to)

  • Tiered Service: Some are afraid telecom companies would want to charge for Internet in the same way they charge for cable television. Imagine if your Internet service provider forced you to choose between “Internet packages” in the same way you have to choose between cable packages. Perhaps the basic package would allow you to visit MSN and Wikipedia, but if you want Google and Facebook, you have to upgrade.
  • Throttling: There is a limit to the amount of data that can flow through the network. Thus one way for telecom companies to increase their capacity is to slow down certain kinds of traffic. For example, Comcast recently got grilled by Kevin Martin and the FCC for slowing down Bit-Torrent file sharing traffic — a notorious bandwidth hog. Some see this as a violation of their rights. Others, however, see this as good network hygiene: Why should the quality of my skype call suffer because my neighbor is downloading more anime than one human being could ever watch in a single lifetime? There is another nefarious incarnation of throttling. Suppose Comcast decided to slow down traffic from contnet providers (i.e. Google, MSN, Yahoo, Facebook) who wern’t thier own customers.
  • Capping: Anther way to increase the capacity of one’s network is to simply put a cap on how much any one person can consume. Comcast recently announced that it was putting a 250 gigabyte per month cap on the amount of data residential users can download. It argues that 250 GB is alot of data–enough for about 62,500 songs or 125 movies; it’s about 100 times what a typical user consumes. It does sound like alot of data. But its actually about four hours of HD tv per day. Not as astronomical as it first seemed, especially as you begin to hook up more and more devices to your home Internet connection. It also sounds like Comcast might be trying to use its muscle to position itself for the upcoming streaming HD video war.
  • Future Wireless Services: Most people in the US access the Internet over a good old fashioned cable or DSL connection. In the future, however, the Internet will become more mobile. Last spring the FCC auctioned off some of the wireless spectrum that TV broadcasters will soon stop using. I’m talking about the good stuff, not the schwag currently being used by the cell phones. The 700 megahertz, beach-front property stuff. The stuff that can go through lead walls a mile thick. Along with this auction was a hot debate between Google and the Telecom companies. Google lobbied the FCC to require that the winner of certain parts of the spectrum to adhere to certain neutrality standards. The Telecom companies, of course, didn’t want the government to dictate a business model.
  • Fast Lane for Content Providers – Last week, Google — the long standing net neutrality champion — has approached Internet Service Providers with plans that the Wall Street Journal seems to think is a reversal on their staunch net neutrality stance. The plans would allow Google to place their own servers inside the internet service provider’s network, speeding up traffic to Google-provided services such as You Tube. Some worry this is the first step to a tiered internet where content providers with money are able to afford the fast lane, effectively creating a barrier to entry for smaller, innovative startups. Google claims this is just standard network engineering practice.

Net neutrality means something different to everyone. And by everyone I mean internet nerds and policy wonks; no one else gives a flying flip about it. Because the people debating are notorious for holding near-religious convictions about their pet causes, the debate over net neutrality is trench warfare being fought out in blogs, comment sections, and forums across the web. Just google ‘net neutrality’, and you are sure to find yourself immersed in a heated flame war between two people, both claiming that if the other had his way, it would mean certain doom for the Internet as we know it. On one side you have paranoid geeks who are certain big telecom are going to restrict the internet so much that it will be faster to print out emails and deliver them via carrier pigeons than to click send from your inbox. They see it as all part of telecom’s grand scheme to force you to watch Battlestar Galactica on cable TV instead of downloading it from pirate bay. In the other corner are the libertarian geeks who are sure that if the government and its regulations so much as looks at the Internet, the US will crumble into a socialist nightmare. Although they disagree on who the enemy is both sides would agree on two things: that an open internet is important and that everyone have a stake in keeping the tubes free.

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Facebook values your friendships

December 5, 2008 · Leave a Comment

It’s no secret that Facebook is sitting on a gold mine. Its just that they can’t figure out a way to mine it. Let me give you some numbers:

  • Facebook currently has more than 130 million users, the a great deal of whom visit the site obsessively. According to wikipedia, the average number of worldwide viewers of the Super Bowl is 100 million. That means that from a viewership point of view, facebook.com is like a 24×7x365 super bowl.
  • Facebook is growing fast. Between August and October membership swelled from 100 million to 120 million. And they’ve been doing this month after month. Extrapolating this curve out, every single man woman and child on the planet will have a facebook account by 2012. Perhaps the catbook app would actually tap into a growth market.
  • Microsoft recently paid $240 Million for a 1.6% stake in Facebook, effectively valuating the 700 person startup at a cool $15 billion. To put this in perspective, Dell, with 77,000 employees and $ 63 billion in revenue, is worth $20 billion. Ailing Ford Motor Company, even with all of thier infrastructure, has a market cap of 6.5 Bs.

The great promise of the Internet is directed advertisement. Because people interact with websites, it is possible to extract juicy nuggets of information about consumers in a way that was never possible with broadcast media. It is on this premise that Google built its empire: if a user searches for “Beet Farm”, he might be interested in a Dwight Schrute Bobble Head.

In a world where personal information about consumers is coffee, Facebook is the Starbucks. Sure they serve brew in the Dunkin Donuts of the web such as MSN Search, but if you are serious about your coffee, there is only one place to get it. Facebook users spend all day long carefully crafting the perfect profile, unwittingly supplying valuable information about their preferences, interests, and potential purchases.

However, you give something that is potentially of much more value to Facebook than simply what you do in your free time — that can be gleaned from google searches. You freely give facebook something that few other websites know about you. You tell Facebook who your friends are. You tell them who you trust. Imagine having ads where the celebrity endorsing a product is not Beyonce, but is your best friend: advertisements such as “Alice likes the new Batman movie” in the top left corner could be powerful. Facebook already tried this, and it flopped due to privacy issues.

But you can’t keep a good dog down. Facebook has come out swinging in round two of trust-based advertising with Facebook Connect. This tool would allow you to log into other websites using your Facebook login ID. The idea is that you don’t have to crate an account at every freakin’ website you go to. Just click the “Facebook Connect” icon and you are in.

The big deal however, is that the 3rd party websites will be able to access some of the information in your profile (with your permission of course), such as who your friends are. So now imagine visiting a site like Angie’s list, which provides reviews of local services, such as plumbers and dentists. Now the reviews that you are reading are not simply some weird Internet user, but are actually reviews posted by your Facebook friends. Suddenly Barnes and Noble can tell you what your friends are reading, Edmunds.com can tell you what kind of car your college buddies are driving, and Expedia can tell you where the spring break party is. As for exactly how Facebook will monetize this, I’m not sure (e.g. will they charge 3rd party websites for accessing your information?), but in any case, Facebook is definitely trying to extract the gold from your friendship.

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